Scale Development on the Effect of Social Media Influencers on Purchase Intention by Murat Selim Selvi, Şermin Önem

“…SMIs are present on most digital media platforms such as Facebook, Instagram, Twitter and YouTube, and build their sphere of influence by sharing their experiences on a wide range of specific topics such as fitness, fashion, beauty, DIY, vacation, entertainment, etc. with their followers. …”
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Türkiye’deki Covid-19 Reklamları: Bilgilendirici ve Dönüşümsel Mesaj Stratejilerinin Kullanımı by Nilay Akgün Akan

“…Mart-Aralık 2020 dönemindeYouTube Leadersboard’da belirtilen reklamlara ve bakanlıkların yayınladığı kamu spotlarına (N=56) içerikanalizi uygulanmıştır. …”
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“El baile de los que sobran” (Los Prisioneros, 1986): tres momentos de sus recepciones y escuchas. by Cristóbal Allende Pino

“…Utilizando revisión de bibliografía secundaria, así como también un análisis cuantitativo y cualitativo de los comentarios del video musical de YouTube, se proponen tres momentos de recepción de esta canción: el momento de su lanzamiento en 1986, el periodo anterior al estallido social chileno de 2019, y las recepciones posteriores al estallido social. …”
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Novel Visualization of Building Earthquake Response Recorded by a Dense Network of Sensors by Lichiel Cruz, Maria I. Todorovska, Mihailo D. Trifunac, Alimu Aihemaiti, Guoliang Lin, Jianwen Cui

“…Animations of selected earthquakes can be found on YouTube at @TPYC-seismic.…”
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Pengaruh model pembelajaran problem based learning berbasis video youtube terhadap hasil belajar ditinjau dari gaya belajar siswa pada pembelajaran IPA sekolah dasar by Rizma Fanilasari, Herlina Usman

“…Penelitian ini menunjukkan bahwa penggunaan video YouTube dalam konteks PBL sangat menguntungkan siswa visual dan kinestetik, yang mencatat peningkatan hasil belajar signifikan. …”
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Zimbabwean communication agencies by Anna Oksiutycz, Abyshey Nhedzi

“…Among social media platforms, Twitter, Facebook and YouTube are the most used by practitioners in Zimbabwe, while online audio-podcasts, blogging sites, crowdsourcing and Linked-in are less popular. …”
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A Dual-Channel and Frequency-Aware Approach for Lightweight Video Instance Segmentation by Mingzhu Liu, Wei Zhang, Haoran Wei

“…Experiments show that the model proposed in this paper achieves state-of-the-art segmentation performance with few parameters on the YouTube-VIS dataset, demonstrating its efficiency and practicality. …”
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2023 Cumhurbaşkanlığı Seçim Sürecinde Siyasal Söylem: Meral Akşener Örneği by Ayşe Çelikbaş Aykut

“…Bu çalışma, 2023 Cumhurbaşkanlığı seçim döneminde Meral Akşener’in Altılı Masa’dan ayrılması sonrasında yapmış olduğu basın açıklaması ve konuya ilişkin katıldığı YouTube programında üretmiş olduğu siyasal söylemleri siyasal iletişim bağlamında eleştirel olarak incelemeyi amaçlamaktadır. …”
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AI-driven video summarization for optimizing content retrieval and management through deep learning techniques by Deepali Vora, Payal Kadam, Dadaso D Mohite, Nilesh Kumar, Nimit Kumar, Pratheeik Radhakrishnan, Shalmali Bhagwat

“…The framework achieves precision, recall, and F-score of 79.2%, 86.5%, and 83%, respectively, on the YouTube, EPFL, and TVSum datasets. Beyond technological advancements, opportunities for effective content management are highlighted, emphasizing the promotion of sustainable digital practices. …”
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A Hybrid Approach for Sports Activity Recognition Using Key Body Descriptors and Hybrid Deep Learning Classifier by Muhammad Tayyab, Sulaiman Abdullah Alateyah, Mohammed Alnusayri, Mohammed Alatiyyah, Dina Abdulaziz AlHammadi, Ahmad Jalal, Hui Liu

“…Experimental results showed significant accuracy, achieving 98.5% on the UCF-101 dataset and 99.2% on the YouTube dataset. Compared to state-of-the-art methods, our approach achieved better performance in event recognition.…”
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Contemporary digital sociology in search of meaning-making models: the proper and the actual. Review on articles from the research handbook of digital sociology edited by J. Skopek... by E. V. Andrianova, V. A. Davydenko, A. I. Rozmanov

“…The first part of this review presents the key ideas of 15 chapters, focusing on the foundational components of social  theory and their connections to the internet in daily life, digital  technologies for surveys and data processing, the significance  of mobile devices, big data, machine learning, agent-based  models of social phenomena, inclusive digital focus groups, social networking sites in professional contexts, online dating, partner selection based on digital information, the use of digital approaches in online markets, the application of YouTube in social sciences, and automated image analysis. …”
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Markaların Atık Yönetimi Stratejileri Bağlamında Yeşil Reklam Uygulamaları: Mavi ve Levi’s Örneği by Hilal Taşkın, Tuğçe Boran

“…Araştırma kapsamında Mavi ve Levi’s markalarının YouTube kanallarında yer alan, son 5 yıl içerisinde yapılmış olan dörder yeşil reklam filmi nitel araştırma yöntemi kapsamında içerik analizi yöntemi kullanılarak incelenmiştir. …”
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استراتیجیات استخدام شبکات التواصل الاجتماعى فى الأرشیفات الوطنیة العربیة : دراسة وصفیة تحلیلیة by د. السید صلاح الصاوى

“…Although the use of social media (Facebook, YouTube,Twitter, LinkedIn, Instagram, Flickr, Templer, …) is a relatively new phenomenonin Archives compared to libraries and other information centers, NationalArchives have sought to adopt strategies to use social networks to increasecommunication and interaction with users and to identify their views in thedevelopment of information services provided, including interactive contentcreation and distribution of content related to archival documents.This study aims to identify the uses of social networks in the ArabNational Archives, the availability of specific and declared strategies for their use,the analysis of their characteristics (objectives, content, …etc.), the socialplatforms used by archives and the training of staff who manage and update thecontent of National Archives on these platforms. …”
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De la calle a la web: testimonios de la protesta artística de octubre 2019 y su continuidad en las plataformas digitales by Carolina Pizarro Cortés

“…Ureta) y un capítulo de la serie de YouTube Olvidarte nunca (CanalPobrecitoMortal). Estas iniciativas constituyen narrativas abiertas que comparten cuatro rasgos específicos: (1) son elaboraciones de tercer orden, que integran y resignifican registros de eventos visuales; (2) vinculan los registros al espacio preciso en el que se despliega el evento visual; (3) generan un tipo de contacto con el/la usuario/a de la interfaz, que supera la observación pasiva y abre la posibilidad de interacción y (4) dan cuenta del proceso constructivo –tanto del registro de segundo orden como de la plataforma–, de modo que, en diferentes grados y medidas, exponen cómo hacer cosas con imágenes. …”
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Stéréotypes, déconstruction et mémoire dans le discours du programme web brésilien « Põe na Roda » by Fabiano Ormaneze, Duílio Fabbri Júnior

“…Ce travail utilise les notions de mémoire discursive et de stéréotype pour analyser et comparer deux épisodes du programme web Põe na Roda (« Entrez dans la danse »), diffusé sur la chaine d’un groupe brésilien du même nom sur YouTube. Les auteurs de la vidéo se proposent d’être toujours de bonne humeur et en même temps de militer pour la cause homosexuelle. …”
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‘The Apex of Hipster XML GeekDOM’ by Lynne Siemens, Ray Siemens, Hefeng (Eddie) Wen, Cara Leitch, Dot Porter, Liam Sherriff, Karin Armstrong, Melanie Chernyk

“…At the heart of the experiment was a Bob Dylan song and its associated video which incorporated text; encoded text was overlaid and the video was posted to YouTube and a blog with links to the TEI website with analysis of traffic patterns carried out.…”
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Study of the influence of psychological factors on women’s purchasing decisions during e-commerce livestream by L. Jiang, P. Loahavilai, P. Udomwong

“…Apart from YouTube and Instagram, new e-commerce live streaming platforms have emerged (TikTok Shopping, Amazon Live), which opens new opportunities for engaging with the audience and driving sales. …”
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Web social y alfabetización informacional: experiencia en la Universidad de Puerto Rico by Liz M. Pagán, Laurie A. Ortiz

“…El media sharing (Flickr, YouTube, Instagram, Pinterest), blog y redes sociales obtuvieron mayor frecuencia de uso por parte de los bibliotecarios. …”
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Hegemonia e distinção em manifestações de humoristas brasileiros sobre liberdade de expressão by Nara Lya Cabral Scabin

“…Para tanto, elege-se, como estudo de caso, a intensa repercussão midiática do episódio no qual o Tribunal de Justiça de São Paulo determinou, em 16 de maio de 2023, a remoção do vídeo Perturbador, publicado em 2022 no canal do comediante Léo Lins no YouTube. Como corpus, foram examinados enunciados de humoristas em episódios de podcasts brasileiros. …”
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Design aplicado ao conteúdo e sua relação com a performance das mídias by Lays Almeida Alves, Reginaldo Campolino Jaques

“…Atualmente existem vários canais midiáticos no ambiente digital como Facebook, Instagram, Twitter e YouTube, que visam interagir com os usuários e possibilitam diferentes usos e apropriações pelas empresas. …”
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