-
1
Using AI chatbots (e.g., CHATGPT) in seeking health-related information online: The case of a common ailment
Published 2025-03-01Subjects: Get full text
Article -
2
Consumption of sustainable renewable energy by Generation Z from a utilitarian perspective
Published 2025-07-01Subjects: Get full text
Article -
3
Exploring Product Innovation and Consumer Attitudes in Molecular Gastronomy: Marketing Insights for the Gourmet Food Industry
Published 2025-01-01Subjects: Get full text
Article -
4
Celebrity Endorsement’s Impact on Female College Student Behavior: Investigating Bandwagon Effect, Hedonic, and Utilitarian Value
Published 2024-12-01Subjects: Get full text
Article -
5
Factors influencing luxury wine consumption behavior among Vietnamese consumers
Published 2025-01-01Subjects: Get full text
Article -
6
How does time pressure shape impulsive buying behavior? Hedonic vs. utilitarian values emerges as a key driver on E-commerce platforms
Published 2025-12-01Subjects: Get full text
Article -
7
Analysis of the Factors Influencing the Intention to Share Information: Word-of-Mouth About Fast-Food Restaurants
Published 2024-11-01Subjects: Get full text
Article -
8
Measuring Customers Loyalty Through Satisfaction In E-Commerce: An Empirical Study On Tokopedia
Published 2024-10-01Subjects: “…e-service quality; e-commerce innovation; utilitarian value; hedonic value; customer loyalty.…”
Get full text
Article -
9
The Role of Live Streaming Value Perception Factors in Forming Trust and Repurchase Intention
Published 2025-07-01Subjects: Get full text
Article -
10
Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty
Published 2024-10-01Subjects: Get full text
Article