Using AI chatbots (e.g., CHATGPT) in seeking health-related information online: The case of a common ailment by Pouyan Esmaeilzadeh, Mahed Maddah, Tala Mirzaei

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Consumption of sustainable renewable energy by Generation Z from a utilitarian perspective by Tatenda Tawandaa Chabata, Belinda Chiedza Senooane

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Exploring Product Innovation and Consumer Attitudes in Molecular Gastronomy: Marketing Insights for the Gourmet Food Industry by Min-Yen Chang, Chiao-Xuan Huang, I-Kai Lin, Han-Shen Chen

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Celebrity Endorsement’s Impact on Female College Student Behavior: Investigating Bandwagon Effect, Hedonic, and Utilitarian Value by Wa Ode Uswatun Miladina Putri Harafah, Ghozali Maski, Ferry Prasetyia

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Factors influencing luxury wine consumption behavior among Vietnamese consumers by Chung Thi Du

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How does time pressure shape impulsive buying behavior? Hedonic vs. utilitarian values emerges as a key driver on E-commerce platforms by Andri Dayarana K. Silalahi, Do Thi Thanh Phuong, Adi Prasetyo Tedjakusuma, Ixora Javanisa Eunike, Dalianus Riantama

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Analysis of the Factors Influencing the Intention to Share Information: Word-of-Mouth About Fast-Food Restaurants by Gabriel Usiña-Báscones, Andrés García-Umaña, Iván Veas-González, Doris Celi-Pinza, Mary Llamo-Burga, Ignacio López-Pastén, Oscar Ortiz-Regalado, Nelson Carrión-Bósquez

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Measuring Customers Loyalty Through Satisfaction In E-Commerce: An Empirical Study On Tokopedia by Vania Tanlim, Tommy Setiawan Ruslim

Subjects: “…e-service quality; e-commerce innovation; utilitarian value; hedonic value; customer loyalty.…”
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The Role of Live Streaming Value Perception Factors in Forming Trust and Repurchase Intention by Tyas Ayu Rahmita, Albari Albari

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Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty by Ngoc Minh Nguyen, Huyen Thi Nguyen, Thao Anh Cao

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