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    Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising by Hossein Norouzi, Bahareh Osanlou, Ali Saleh Gohari

    Published 2024-03-01
    “…Methodology This survey research adopts an applied approach and targets Internet users from Tehran Universities as the study population. A total of 385 questionnaires were distributed among the sample members. …”
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