Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model by Sangwon Lee, S. Mo Jones-Jang, Myojung Chung, Nuri Kim, Jihyang Choi

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Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System by Soheila Mohammadzadeh Vanestan, Rahim Abedi

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Assessment of Factors Limiting Advanced Technology Adoption in Maize Cultivation in Uganda: A Case Study of Kabale District South Western Uganda. by Asiimwe, Moses

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What is the influence of psychosocial factors on artificial intelligence appropriation in college students? by Benicio Gonzalo Acosta-Enriquez, María de los Ángeles Guzmán Valle, Marco Arbulú Ballesteros, Julie Catherine Arbulú Castillo, Carmen Graciela Arbulu Perez Vargas, Isaac Saavedra Torres, Pedro Manuel Silva León, Karina Saavedra Tirado

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Exploring SME owners’ motivation to learn and acquire new skills for the adoption of e-commerce by Naledi D.D. Gallant, Anthea P. Amadi-Echendu, Elriza Esterhuyzen

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Information Technology Advancements Shaping the Evolution of Modern Accounting Systems by Uma. T.G

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An exploration of the role of visuals and users’ imagery and verbal preferences on goal attainment and coaching chatbot adoption by Nicky Terblanche, Yaron Prywes

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