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    The Influence of WOM and Brand Image on Customer Trust and Satisfaction at BANK CENTRAL ASIA (BCA) by Lilik Indrawati, Thyophoida Wanty Suriany Panjaitan

    Published 2025-01-01
    “… Purpose: The purpose of this study was to determine the satisfaction of BCA customers in Surabaya, through Word of Mouth (WOM), Brand Image, and Trust. …”
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