Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism by Fernando A. Fleury, Vitor Koki da Costa Nogami, José Afonso Mazzon, Andres Rodriguez Veloso

“…The literature was supported by the concepts of happiness and attitude applied to sports, interacting with the literature on the influence of the pitchman (studies 1 and 2), involvement (study 3) and fanaticism (study 4). …”
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