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ON THE ISSUE ABOUT THE EFFECTIVENESS OF NARRATIVE ADVERTISING IN POPULAR SCIENCE JOURNALS
Published 2020-09-01“…The toolkit used made it possible to identify differences between the perception of narrative advertising texts by two groups of respondents and also similar trends in the perception of texts, which suggests a possibility of developing an effective advertising strategy for promoting a popular science magazine. The research results may be of interest for professionals working in the field of advertising, especially in the field of advertising of intellectual services.…”
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The History of Popularization of Science in France
Published 2015-04-01“…In this connection, still the question remains about the specialized education of science journalists: whether he should specialize in a particular field or possess the basics of writing and be able to transpose the complex scientific language. French popular science magazines are not only popular among scientists themselves who are willing to cooperate with publishers and participate in the preparation of the editions, but also among readers. …”
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