How does live streaming affect tourists’ intention — a psychology theory perspective by Naipeng Bu, Ying Li, Yanan Li, Kangping Wang, Deyan Zhao, Xingwang Jiao, Tianruo Li

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Enhancing Worker Productivity through the S-O-R Theory in Human Resource Management by Nuryanti Taufik, Apip Supriadi, Gusti Tia Ardiani, Dwi Hastuti Lestari Komarlina

Subjects: “…empowering leadership; work productivity; positive work behavior; s-o-r theory…”
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Can corporate ESG practices promote consumers’ purchase intention of green food? The mediating role of brand trust by Youyou Li, Xiaoya Chen

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Why Do People Gather? A Study on Factors Affecting Emotion and Participation in Group Chats by Lu Yan, Kenta Ono, Makoto Watanabe, Weijia Wang

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From Trust to Triumph: What Drives Tourists to Recommend Thailand’s Hidden Cultural Gems? by Mohamed Soliman, Tawat Noipom, Muhammadafeefee Assalihee, Arunneewan Buaniew, Ahmad Albattat

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Model Construction and Empirical Research on the Influencing Factors of AIGC User Dropout Behavior by Liqin YAO, Hai ZHANG

Subjects: “…psychological resilience|dropout behavior|aigc users|s-o-r theory|accumulated emotional factors|information behavior…”
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Examining the impact of greenwashing on customer boycott intentions: the mediating role of green confusion by Ngan Bich Nguyen, Tung Duy Duong

Subjects: “…Stimulus-organism-response (S–O-R) theory…”
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