A study on the effect of green marketing on consumers’ purchasing intention by Mehdy Fallah, Mohammad Reza Ebrahimi

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Understanding young consumers’ motivations for purchasing plant-based burgers: insights from the means-end chain theory by Giovanni Sogari, Giulia Andreani, Florine Livat, Md Mofakkarul Islam

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The Effect of Brand, Design and Price on Perceived Quality and Re-Intent of Customers to Purchase Sports Brand Shoes by Ali Benesbordi, Javad Fesanghari, Samaneh Ranjbar, Narges Bidkhori

Subjects: “…brand design price perceived quality re-purchasing intention…”
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Investigating the effect of Electronic Word Of Mouth on customer’s purchase intention of digital products by Shabnam Khosravani Zangeneh, Mehran Rezvani, Reza Mohammadkazemi

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Towards a greener future: nursing students’ climate consciousness and green purchasing intentions by Mahitab Mohamed Abdelrahman, Reda Hassan Hussien, Ahmed Abdellah Othman, Reham Hashem, Mona Aziz Rateb

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Determinant Factors of Purchasing Intention Toward Electric Vehicles in Indonesia by Fahmi Setiadi, Nur Chayati

Subjects: “…view of incentives, tpb, nam, frugality, purchasing intention toward electric vehicles.…”
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Determinants on green purchasing behavior of generation Y: Empirical evidence in Can Tho city by My Tran Ngo, Thi Kim Thanh Bui, Buu Hau Tran

Subjects: “…Green purchasing behavior, green purchasing intention, gen Y, PLS-SEM…”
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Determinants on green purchasing behavior of generation Y: Empirical evidence in Can Tho city by My Tran Ngo, Thi Kim Thanh Bui, Buu Hau Tran

Subjects: “…Green purchasing behavior, green purchasing intention, gen Y, PLS-SEM…”
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The Effect of Sport Consumer’s Hostility on Purchasing Intention in Original and Copycat Brands by Fatemeh Jabbari Oranj, Abbas Naghizadeh-Baghi, Farzad Nobakht

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Factors influencing the purchasing intentions of young ethiopian consumers toward locally made fashion apparel by Berihun Bizuneh

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Does corporate social responsibility promote the financial performance of the telecom industry in Ghana? by David Mensah Awadzie, David Kwashie Garr, Edward Attah-Botchwey, Kofi Koduah Sarpong, Mensah Marfo

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The impact of scarcity and uniqueness on luxury products purchasing intention moderated by FoMO and social comparison by Tariq Abdrabbo, Fandi Omeish, Faisal Kokash, Mahmoud Alghizzawi, Salsabila Aisyah Alfaiza

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The Impact and Mechanism of Femvertising in Male Consumers’ Gift Purchasing Intention by Siyu Yang, Zengrui Xiao, Diqing Qian

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The effect of YouTube advertisements with skip-button function on young Egyptian women’s purchasing behavior by Donia Adnan Moawad, Hanan Gunied, Asmaa El-Mously

Subjects: “…attitude towards purchasing, millennial, purchasing behavior, purchasing intention, skippable in-stream youtube advertisements…”
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The impact of health information seeking and social influence on functional food purchase intention by Yaoze Gong, Fareyha Said, Wajiha Haq, Jiankun Gong, Iffat Aksar

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Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension by Elizabeth Kempen, Lorna Christie

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REVIEWING THE IMPACT OF COUNTRY-OF-ORIGIN ON CONSUMER PURCHASE INTENTION : THE ROLE OF CELEBRITY ENDORSEMENT IN EXISTING LITERATURE by Shanzara Khan, Satesh Sookhai

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The role of artificial intelligence personalisation in e-commerce: Customer purchase decisions in the retail sector by Kebashnee Moodley, Lavina Sookhdeo

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PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI PRODUK HUNGTATA by Hungga Fernando Tanata, Sonata Chirstian

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Cognitive and Affective Factors that Influence the Purchase Intention of Live Consumers by Sindi Puji Santoso, Nadila Tri Natasya, Siska Ernawati Fatimah

Subjects: “…Purchase Intention…”
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