The Influence of Brand Ambassador and Content Marketing on Decisions to Purchase Ultra Milk Products (Case Study of Instagram Users in Surabaya) by Betaria Novila Ananda Putri, Zumrotul Fitriyah

Subjects: “…Brand Ambassador, Content Marketing, Purchase Decisions…”
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Analysis of The Influence of Taste, Packaging, Brand and Quality on Purchase Decisions For Conato Bakery Bread Products Jember by Mia Twu Bella, Ratih Puspitorini Yekti Ambarkahi, Wenny Dhamayanthi

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Assessing pricing, distribution, and warehousing strategies in influencing consumer demand and purchase decisions: Evidence from Indonesia by Ika Pratiwi, Roosganda Elizabeth, Fatari, Basrowi, Uli Wildan Nuryanto

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A hypothesis of 'How Advertising Works' and implications for marketers and advertisers by Brian McMillan

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Impact SMM And BL On Purchase Decision For Brand Love K-Pop Treasure Music Albums by Christivany Christivany, Dedi Iskamto

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The Impact of Trust, Convenience, and Financial Literacy on Purchasing Decision Using Paylater (Study on Paylater Users in Greater Surabaya) by Widya Kusuma Dewi, Detak Prapanca, Sriyono Sriyono

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ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN SEDAAP DI SEMARANG by Imroatul Khasanah

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ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN SEDAAP DI SEMARANG by Imroatul Khasanah

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TikTok as a Marketing Medium: The Influence of User Generated Content (UGC) and Viral Marketing on Online Purchase Decisions on Glad2Glow Skincare Products by Hikmah Akbar Robiul Ramadhan, Tri Yeni, Misbak Misbak, Tiara Muthiarsih

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“Hold on, do I really need this?”: Countering impulse clothing purchases through short reflections by Maja Grünzner, Isabell Richter, Mathew P. White, Sabine Pahl

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ANALYSIS OF ONLINE PROMO PROGRAMS AND SERVICE QUALITY ON CONSUMER PURCHASING DECISIONS IN SURABAYA THROUGH TRUST IN SHOPEE E-COMMERCE by Yulius Septianto, Theresia Pradiani, Mohammad Maskan

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PENGARUH PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT PADA MARKETPLACE SHOPEE by Suyitno Suyitno, Yulie Wahyuningsih, Laily Agustin

Subjects: “…promotion; brand image; purchase decisions; scarlett products; shopee marketplace…”
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The Influence of Green Marketing Mix and Environmental Awareness on Oat Milk Purchase Decision in the Special Region of Yogyakarta Province by Vena Bianda Aurelia, Masyhuri, Any Suryantini

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How Product Attributes, Halal Certification, and Labdoor Certification Affect Purchasing Decisions for Whey Protein Supplements? by Rafie Mumtaz Azca, Nurul Hidayati, Nisa Zahra

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Do Green Marketing and Perceived Value Impact Cosmetics Purchase Decisions? The Role of Brand Image as a Mediator by Salsa Jihan Fadilah, Muhartini Salim

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PRODUCT QUALITY, LIFESTYLE, AND SOCIAL MEDIA MARKETING INCREASE PURCHASE DECISION THROUGH BRAND TRUST by Firda Faradila, Parlagutan Silitonga

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The impact of social commerce on the purchase intentions of Millennials using Facebook by Krishna K. Govender, Ramnarain Yavisha

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Does trust mediate the determinant factor of airplane e-ticket purchase decisions using mobile applications? by Edy Sulistiyawan, Suharyanto Suharyanto, Indra Kurniawan, Bisma Arianto, Siti Samsiyah

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Indonesian Millennial Customer Satisfaction Analysis in Online to Offline (O2O) Shopping: The Influence of O2O Shift and Service Quality on Customer Purchase Decisions by Wahyu Ari Andriyanto, Martha Suhardiyah, Soffia Pudji Estiasih, Yati Ria Jessika, Puri Setioningtyas Widhayani

Subjects: “…customer purchase decisions…”
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Does it Pay to Escape Herding Behaviour in the Housing Market? by Olszewski Krzysztof

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