Examining the impact of environmental product innovation on perceived brand value considering the mediating role of ethical- aspects in the home appliance industry by Hamidreza Talaie

“…Furthermore, open-mindedness and customer privacy play a mediating role in the relationship between environmental product innovations and perceived brand value.Originality/Value: The present study examines the impact of environmental innovations in the home appliance industry, which is one of the high-consumption and environmentally impactful industries. …”
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