The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation by Putri Ayu Kasuma, Dewi Mustikasari Immanuel, Yuli Kartika Dewi

Subjects: “…perceived interactivity…”
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How Can Mobile Social Media Sustain Consumers? Assessing the Dynamic Influences of Differentiated Perceived Interactivity on Attitudes, Belongingness, and Stickiness by Hua Pang, Yang Ruan, Lei Wang

Subjects: “…perceived interactivity…”
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The impact of perceived interactivity on purchase intention in interactive video: a CAB-based chain mediation model of empathy, immersion, and arousal by Yichen Li, Meijui Sun

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The Influence of New Media Literacy on Brand Engagement: Mediating Effects of Perceived Interactivity and Openness and the Moderating Effect of Age by Changi Song, Eunho Kim

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Reflections of Fitness—Investigating User Acceptance of Smart Fitness Mirrors Based on UTAUT2 by Yejing Zhang, Shu Yang, Wei Wei

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The issue of credibility between customers’ perceptions and the attitude toward Facebook advertising by Jassim Al-Gasawneh, Abdullah AlSokkar, Mahmoud Alghizzawi, Tahreer Abu Hmeidan, Deemah Alarabiat, Ahmed Alamro

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Drivers and Moderators of Social Media-Enabled Cooperative Learning in Design Education: An Extended TAM Perspective from Chinese Students by Tiansheng Xia, Yujiao Wu, Yibing Chen

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Halal brand quality and halal food purchasing intention among university students: The moderating effect of customer-employee interactions by Ismail Juma Ismail

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