Effect of Social Media Adoption and Media Needs on Online Purchase Behavior: The Moderator Roles of Media Type, Gender, Age by Elmira Janavi, Maryam Soleimani, Abbas Gholampour, Mike Friedrichsen, Pejman Ebrahimi

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Analysis of consumers' willingness to purchase Baijiu online——based on the perspective of social influence by WANG Meng, WANG Dongyang

Subjects: “…baijiu e-commerce|online purchasing behavior|perceived ease of use|perceived usefulness|social influence…”
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Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior by Hongde Liu, Jun Wang, Ruilin Zhang, Ou Liu

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Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites—the moderating role of sponsored ads... by Sabakun Naher Shetu

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Online Purchase Behavior Prediction Model Based on Recurrent Neural Network and Naive Bayes by Chaohui Zhang, Jiyuan Liu, Shichen Zhang

Subjects: “…online purchase behavior…”
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Applying Flow Theory to the Online Booking Experience: The Role of Utilitarian and Hedonic Features by Engin Tengilimoğlu, Azize Tunç Hassan

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