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Country or Brand: What Matters to Younger Millennials?
Published 2020-01-01“…Our objective is to compare the effects of country of origin (COO) and brand on Younger Millennials’ (YM) willingness to buy global brands. …”
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Paylater as The Millennial Payment: Theory Planned Behavior
Published 2024-11-01“…This research involves individuals from the Millennial generation who have used Paylater services, using a qualitative approach through interviews. …”
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OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions
Published 2024-10-01Subjects: “…OTT, Subscription Intention, Purchase Intention, Continuance Intention, U&G Theory, Millennials…”
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FROM TRADITION TO TRANSFORMATION: Decontextualization of Dayah in Aceh's Millennial Context
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Do Millennials have a stronger demand for orange juice?
Published 2020-11-01“…But does targeting orange juice marketing to millennials, and, in particular, millennial parents, reap rewards? …”
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The Millennial Generational Style: New Global Political and Economic Orientations
Published 2022-06-01Subjects: “…millennials…”
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Emotional Maturity, Religious Tolerance and Religiosity Within Millennial Generation
Published 2024-07-01Subjects: Get full text
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Do Millennials have a stronger demand for orange juice?
Published 2020-11-01“…But does targeting orange juice marketing to millennials, and, in particular, millennial parents, reap rewards? …”
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The urgency of moral aqeedah education and religious moderation for the millennial generation
Published 2023-03-01“…Moral education has helped millennial adopt moderate religious values. Therefore, this study examined aqeedah, moral, and religious moderation education of millennial. …”
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Asynchronicity of deglacial permafrost thawing controlled by millennial-scale climate variability
Published 2025-01-01“…Our results indicate that permafrost carbon release, influenced by millennial-scale AMOC variability, may have been a non-trivial contributor to deglacial CO2 rise.…”
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Soft Power and Stress: The Health Impacts of Indonesian Soap Operas on Malaysian Millennials
Published 2025-01-01“…Conclusion: Indonesian soap operas, as a form of soft power, have the capacity to influence the cultural and psychological landscape of Malaysian millennials. The consumption of such media can lead to stress, emotional fatigue, and identity conflicts, particularly when the content challenges established cultural and religious norms. …”
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Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials
Published 2018-01-01“…This paper aims at identifying the key factors that influence customers’ intentions to use smartphones in-store and their actual behavior and to test the moderating effect of age, differentiating between millennials and nonmillennials, as millennials are considered digital natives and early adopters of new technologies. …”
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Purchase intention of Millennial Muslims toward B2C e-commerce
Published 2025-02-01Subjects: Get full text
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Millennial landscape and tourist development in China. The case of the Hani rice terraces in Yunnan
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Exploring the Effects of Black Twitter (X) on South African Millennials’ Mental Health
Published 2025-01-01Subjects: Get full text
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Crafting Unique Staycation Lodging Packages: Insights from Millennial Lifestyle Segmentation
Published 2024-11-01“…Understanding the perspectives of Indonesian millennial staycation travelers is essential for adapting to evolving travel trends and consumer preferences. …”
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