Packaging as an instrument of marketing mix by Anđelić Slavica

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SUSTAINABLE MARKETING MIX – THE BASIC ASSUMPTIONS by Ewa Frąckiewicz, Edyta Rudawska, Małgorzata Wiścińska

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Promotion as part of the marketing mix and its application in enterprise activities by Michał Roman, Łukasz Zgiep

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Promotion as part of the marketing mix and its application in enterprise activities by Michał Roman, Łukasz Zgiep

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Economic headline: Upswing in the labour market? Mixed Signals by André Wolf

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The Effect of Marketing Mix on Blockchain Technology with the Mediating Role of Perceived Usefulness by Roozbeh Roshanak, Alireza Rousta, Mahmoud Ahmadi Sharif, Majid Ahmadi

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The Portuguese consumer sentiment index toward marketing-mix in crisis context by Paula Odete Fernandes, Rui Esteves Pimenta

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Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation by Ivanete Schneider Hahn, Flavia Luciane Scherer, Kenny Basso, Marindia Brachak dos Santos

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Strategic Analysis of Sports Tourism Marketing Mix in Mazandaran with 7P\'s Approach by shahab hasibi, vahid shojaei

“…Findings from Friedman test showed that the elements of sports tourism marketing mix in the province based on priority were significant. …”
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Evaluating Mobile Telecom Apps: An Integrated Fuzzy MCDM Model Using Marketing Mix by Hamzeh Mohammad Alabool

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Researching of University Students Sport Consumption by Mahmut Elmas, Velittin Balcı

Subjects: “…marketing mix…”
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Impacto não Linear do Marketing Mix no Desempenho em Vendas de Marcas by Rafael Barreiros Porto, Nolah Schutte da Rocha Lima

“…Os resultados apontam que o marketing mix, em especial brandinge precificação, impacta fortemente todas as dependentes em formato não linear, com bons ajustes dos parâmetros. …”
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The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention by Suchart Tripopsakul

Subjects: “…Environmental Awareness, Product Knowledge, Marketing Mix, Purchase Intention, Electric Vehicles, Thailand…”
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The Influence of Marketing Mix and Cafe Atmosphere on Customer Loyalty Through Customer Satisfaction As a Mediation Variable by M. Risal, Achmad Efendi, Adi Firmanzah

“…Keywords: café atmosphere, customer satisfaction, customer loyalty, marketing mix, café and restaurant…”
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Business Development of The Ecotourism of Javan Gibbon: A Marketing Mix Strategy at Gede Pangrango National Park by Fandawa Saputra, Tutut Sunarminto, Harnios Arief, Khairiyah Kamilah

“…Keywords: business development, ecotourism, javan gibbon, marketing mix, touris…”
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Penerapan Algoritma K-Means Dan Metode Marketing Mix dalam Segmentasi Mahasiswa dan Strategi Pemasaran by Siti Monalisa, Tengku Nurainun, Misra Hartati

“…Output dari segmentasi mahasiswa digunakan untuk menentukan target dari Marketing Mix 7P. Penelitian ini menghasilkan 2 kluster mahasiswa dengan nilai Dunn Index 1,99. …”
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The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch by Nguyen Dinh Chien, Dao Duy Minh, Mai Thi Vui

“…The study also suggests several important implications to enhancing the efficiency of marketing mix strategy - with a need to focusing on developing marketing mix programs for centers to enhance customer satisfaction and loyalty. …”
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The mediating effect of perceived value on customer loyalty of BMT NU East Java by Mohamad Mondir, Siti Habibatur Rahma

Subjects: “…Islamic marketing mix…”
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INNOVATIVE TECHNOLOGIES FOR COMPANY MARKETING PROCESS – FROM 4P TO 4E: THE CASE OF LEGO GROUP by Olena Parkhomenko, Olena Iarmosh

Subjects: “…marketing mix model…”
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A Localized Model for Branding in the Iranian Dairy Industry by Shaghayegh Sabaghi, Alireza Rousta, Farzad Asayesh

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