Factors Determining Promotional and Image-Building Activities of Vocational Schools by Widelska Urszula

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Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success by Walaszczyk Ludmiła

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Corporate Social Responsibility: Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era by Waghmare Ganesh, Dash Pranati, Jogalekar Jaee, Killedar Murshaduddin, Rao Mvk Srinivasa, Biswas Mitrajit

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The Use of Video Marketing in the Communication Strategy of Business Universities by Pluta-Olearnik Mirosława, Hasiak Alisa

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Green marketing today – a mix of trust, consumer participation and life cycle thinking by Lewandowska Anna, Witczak Joanna, Kurczewski Przemysław

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The Relationship between the Reorganization of Higher Education Institutions' Operations in Poland During the COVID-19 Pandemic and Student Loyalty by Sojkin Bogdan, Bartkowiak Paweł, Michalak Szymon

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Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland by Ankiel Magdalena, Kuczyńska Anna

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