Live Streaming Introduction and Mode Selection: Strategic Analysis and Optimal Decision-Making for a BOPS Retailer by Shuai Feng, Wanling Zhou, Jiqiong Liu

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Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior by Junyu Long, Norzaidahwati Zaidin, Xiaojun Mai

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The Impact of Live Streaming and Flash Sale on Gen Z Purchase Intention in Shopee by Nazma Mega Prameswari, Neng Keke Nuraeni, Nur Hayati -

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The Effect of Live Streaming Interaction on Consumers' Purchase Intention in Bandung City: Social Presence as a Mediation Factor by Luki Ramdani, Rita Komaladewi, R Thomas Budhayawan Yudha

Subjects: “…Live Streaming…”
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The Influence of Tiktok Live Streaming and Content Marketing on Intention to Purchase Streetwear Products by Farhan Aditya, Didin Ahmad Sirojudin

Subjects: “…Tiktok Live Streaming…”
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El fenómeno del live-streaming en Twitch. by Alba Marín, Javier Sevilla San Miguel, María Victoria Carrillo Durán

Subjects: “…Live-Streaming…”
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Offline Detection of Violations in Chinese E-Commerce Live Streaming Content by Xiaohan Liu, Chenyu Liu, Ran Bai, Liu Yuan, Yanquan Zhou, Minjiang Huang, Jipeng Qiang

Subjects: “…E-commerce live streaming…”
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The Key Factors of Watching Live Streaming in Taiwanese Manufacturing Sectors Identified by the Analytic Hierarchy Process by Thi-Them Hoang, Yung-Fu Huang, Manh-Hoang Do

Subjects: “…live streaming…”
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The realm of digital content regulation as a social space: Sociogenesis of moderation norms and policies on Twitch platform by Nathan Ferret

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The Influence of TikTok Live Streaming and Discounted Prices on Purchasing Decisions by Fahmi Faturrohman, Ilham Nur Riszki Setiawan, Yusuf Yusuf, Rahmadi Rahmadi

Subjects: “…Tiktok Live Streaming, Price Discount, Purchase Decision…”
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The Relationship Between Content Marketing, Live Streaming, Endorsement, and Purchasing Decisions on the Tiktokshop Platform and Its Views on Islam by Niken Lestari, Mukhsinun Mukhsinun, Naeli Indah Munib

Subjects: “…Content Marketing, Live Streaming, Endorsement, Purchase Decision…”
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The Impact of Live Streaming and Influencer Marketing on Consumer Purchase Decisions on TikTok Shop by Deo Andreanto, Muhammad Reihan Maulana, Misbak

Subjects: “…Live Streaming, Influencer Marketing, Purchase decision, Tiktok Shop…”
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How does live streaming affect tourists’ intention — a psychology theory perspective by Naipeng Bu, Ying Li, Yanan Li, Kangping Wang, Deyan Zhao, Xingwang Jiao, Tianruo Li

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Exploring Customer-Object Assemblages in Digital Content Consumption: by Masao Kakihara

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Mapping the research of travel live streaming: A bibliometric analysis using Vosviewer by Chen Yanhao, Hasrina Mustafa, Tan Poh Ling

Subjects: “…travel live streaming…”
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Analysis of LazLive Utilization in Mobile Applications Lazada at Sahoor Time by Angga Guslim, Karen Kusnadi, Irwansyah

Subjects: “…live streaming…”
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Influence Influence Analysis Celebrity Endorsement, Flash Sale, Live Streaming to Impulse Buying Shopee Users in Jember by Indah Respati Kusumasari, Andrias Dwi Mahendrawan, Yanda Bara Kusuma

Subjects: “…Celebrity Endorsement, Flash Sale, Live Streaming, Impulse Buying…”
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Deep Sequential Model for Anchor Recommendation on Live Streaming Platforms by Shuai Zhang, Hongyan Liu, Jun He, Sanpu Han, Xiaoyong Du

Subjects: “…live streaming…”
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The Qualitative Face of Big Data by Alexander Nicolai Wendt

Subjects: “…Live Streaming…”
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Digital Sensory Marketing Sebagai Upaya Meningkatkan Daya Saing Produk UMKM by Amelia Putri, Alwan Husni Ramdani, Aliya Nurul Fauziah, Muhammad Vickry Affryansyah, Gesha Fadhillah Ramdhan

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