Showing 1 - 19 results of 19 for search '"Journal of Marketing and Consumer Behaviour in Emerging Markets"', query time: 0.05s Refine Results
  1. 1
    Understanding the Factors Influencing Adoption of Digital Banking in Emerging Markets: The Role of Perception and Personality Antecedents

    Understanding the Factors Influencing Adoption of Digital Banking in Emerging Markets: The Role of Perception and Personality Antecedents by Ntswaki Petunia Matlala

    Published 2023-01-01
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  2. 2
    .#isoverparty. The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine

    .#isoverparty. The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine by Katarzyna Sanak-Kosmowska

    Published 2023-01-01
    “…Journal of Marketing and Consumer Behaviour in Emerging Markets…”
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  3. 3
    Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa

    Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa by Miriam-Miri Retief, Bertha Jacobs, Ann-Marie Fiore

    Published 2022-01-01
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  4. 4
    Bringing Children into the Sociology of Consumption: A Symbolic Consumption Perspective

    Bringing Children into the Sociology of Consumption: A Symbolic Consumption Perspective by Belinda Senooane, Johannes Wiid

    Published 2023-01-01
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  5. 5
    The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment

    The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment by Widyastuti Widyastuti

    Published 2024-01-01
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  6. 6
    Brand Love and Brand Forgiveness: An Empirical Study in Turkey

    Brand Love and Brand Forgiveness: An Empirical Study in Turkey by Merve Yanar Gürce, Petek Tosun

    Published 2022-01-01
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  7. 7
    Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach

    Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach by DOI: 10.7172/2449-6634.jmcbem.2023.1.3 Journal of Marketing and Consumer Behaviour in Emerging Markets 1(16)2023 39 (39–50) © 2023 Authors. This is an open access journal distributed under the Creative Commons BY 4.0 license (https://creativecommons.org/licenses/by/4.0/) Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach Daniel Dan

    Published 2023-01-01
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  8. 8
    Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success

    Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success by Anjolize Wassenaar, Elizabeth Kempen

    Published 2024-01-01
    “…Journal of Marketing and Consumer Behaviour in Emerging Markets…”
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  9. 9
    Method of product placement in computer games. Qualitative research amongst Polish players

    Method of product placement in computer games. Qualitative research amongst Polish players by Magdalena Hofman-Kohlmeyer

    Published 2024-01-01
    “…Journal of Marketing and Consumer Behaviour in Emerging Markets…”
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  10. 10
    Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective

    Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective by Elizabeth Kempen, Rejoice Tobias-Mamina, Mariette Strydom, Lorna Christi, Mirriam Makopo

    Published 2023-01-01
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  11. 11
    New technologies in the fieldof sensory marketing and customer experience:a systematic literature review

    New technologies in the fieldof sensory marketing and customer experience:a systematic literature review by Dawid Gajda

    Published 2023-01-01
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  12. 12
    Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension

    Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension by Elizabeth Kempen, Lorna Christie

    Published 2022-01-01
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  13. 13
    Success and failure rates of new food and non-food products introduced on the market

    Success and failure rates of new food and non-food products introduced on the market by Ireneusz P. Rutkowski

    Published 2022-01-01
    “…Journal of Marketing and Consumer Behaviour in Emerging Markets…”
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  14. 14
    Gender and socio-economic differencesin South African consumers’ sentimentstoward marketing practices

    Gender and socio-economic differencesin South African consumers’ sentimentstoward marketing practices by Thérèse Roux

    Published 2023-01-01
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  15. 15
    Consumer Behavior on the Organic Fruit and Vegetable Market: The Evidence from Poland

    Consumer Behavior on the Organic Fruit and Vegetable Market: The Evidence from Poland by Joanna Pawlak, Wioletta Wróblewska

    Published 2022-01-01
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  16. 16
    Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty

    Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty by Lovemore Chikazhe, Charles Makanyeza

    Published 2022-01-01
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  17. 17
    The Attitude of Children and Parents Towards Children Influencers

    The Attitude of Children and Parents Towards Children Influencers by Izabela Kołaszewska, Agnieszka Kacprzak

    Published 2022-01-01
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  18. 18
    Do perceived value and satisfaction affect customers’ behavioural intentions? A case study of Polish squash clubs

    Do perceived value and satisfaction affect customers’ behavioural intentions? A case study of Polish squash clubs by Monika Piątkowska

    Published 2023-01-01
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  19. 19
    Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer

    Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer by Beata Piątkowska

    Published 2022-01-01
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