Islamic Values and Representation of Gender in Television Advertisements of Pakistan: A Semiotic Analysis during Holy Month of Ramadan by Malik Adnan, Zahid Yousaf

“…This study explores the representation of gender and Islamic values in Pakistani television advertisements during Holy month of Ramadan 2018 where eight advertisements on aired on Pakistani television channels Geo Entertainment, ARY Digital and HUM TV were selected randomly and examined to address hypotheses (H1) True Islamic values are not depicted through advertisements defining Pakistani and Islamic culture. …”
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