Hollywood adaptations of comic books in a post-9/11 context: the economic and cultural factors by Nathalie Dupont

“…With the release of Jaws (Steven Spielberg, 1975) and then Star Wars (George Lucas, 1977), blockbusters have dominated Hollywood’s way of doing business while they have confirmed the importance of the young audience. …”
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Exploring the Mediation Effect of Brand Trust on the Link Between Tourism Destination Image, Social Influence and Brand Loyalty by Abu Elnasr E. Sobaih, Hassane Gharbi, Riadh Brini, Nadir Aliane

“…This study examines the structural relationship between a destination’s image (DI), social influence (SI), and tourists’ brand trust (BT) and brand loyalty (BL) in the destination of Tozeur, a Tunisian town located at the gateway to the Sahara and rooted in the Atlas Mountains, where George Lucas set scenes for the Star Wars saga. The structural correlations between the variables in the model were tested through structural equation modeling (SEM). …”
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