The Relationship Between Social Media Addiction and Narcissism on Social Media: A Comparison Between Generations Y and Z by Hatice Budak, Mehmet Harmancı

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Labor market: current situation and near-term prospects by D. K. Zakharov, E. V. Kashtanova

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Beyond Risk: How the Z Generation Resist the Temptation of Online Games by Sri Ayu Evianti, Dien Vidia Rosa

“…These challenges pose significant implications for the mental well-being of Generation Z individuals.…”
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The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions by Kreicbergs Toms

“…The aim of the research was to explore Generations Z’s perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favor in a masculine character or the advertising message centered around masculinity. …”
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The Impact of Brand Quality and Brand Innovativeness on the Purchase Intention of Local Brands by Abdelraheem Abualbasal, Celine Hasan

“…The research endeavors to uncover Generation Z’s habits, given their promise to boost the national economy by supporting locally established brands. …”
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Mukbang mania: exploring attitudes and parasocial relationships among viewers by Nurul Hermina, Iwan Kresna Setiadi, Sitti Nur Azmi Fadhlurrahmah

“…This study contributes to the understanding of digital consumer behavior, especially among generation Z and millennials. …”
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Gen Z sustainable consumption: evolution during and after COVID-19 by Rosa María Nava Rogel

“… Given the power of decision and persuasion that Generation Z is acquiring, it is important to know the changes in the motivations they have towards sustainable consumption. …”
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Zakat Literacy Among Indonesian Z Generation: Does Gender Matter? by Najmi Laili Masrini, Fahmi Medias, Zulfikar Bagus Pambuko

“…This research aims to analyze the zakat literacy level of generation Z in Magelang City and Regency. This research was conducted using a quantitative approach. …”
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Advanced Technologies from and Through a Prototype Radio Lesson with Budding Journalists: The Views and Attitudes of Xers, Millennials, and Zoomers by Constantinos Nicolaou

“…., 18 years old and older); Generation X where their members are now known as Xers, Generation Y where their members are already known as Millennials, and Generation Z where their members are also known as Zoomers—XYZ Generations. …”
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Generations at a Glance by Megan S. Cantrell

“…Five generations, from Traditionalists through Generation Z, are engaged in the workforce as consumers, employers, and managers. …”
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Academic burnout of digital natives and social sustainability: prevalence and risk factors by Sonja Ivančević, Veljko Dmitrović, Marko Ćirović, Nataša Petrović

“…Furthermore, two confirmed hypotheses reveal that Generation Z’s academic burnout is significantly linked to age and whether students study in their hometown. …”
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Exploring parenthood intentions and perceptions of infertility and assisted reproductive technology among 2SLGBTQIA + young adults in Ontario, Canada: a mixed methods study by Caitlin I. T. Ennis, Nurasha G. Fernando, Karen P. Phillips

“…Abstract Background As Generation Z two-spirit, lesbian, gay, bisexual, transgender/trans, queer, intersex, asexual and others who identify as part of sexual and gender diverse communities (2SLGBTQIA +) enter adulthood, contemplation of family creation may be challenged by biological and/or social infertility. …”
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Unlocking Organizational Commitment: Exploring the Influence of Mentoring Relationships on Gen-Z Employees in Nigeria's Service Sectors by Valerie Onyia Babatope

“…This research reports how mentorship connections affect the loyalty of Generation Z workers in Nigeria's service industry, specifically at KPMG and Zenith Bank. …”
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Customers’ behavior changes of Russian representatives of generations X and Z due to social and economic factors in 2022 by L. G. Akhmaeva, D. V. Dolgopolov, A. I. Eremeeva

“…The respondents were students aged 17–21 (generation Z) and their parents aged 45–55 (generation X).…”
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A Qualitative Study of Digital Religious Influence: Perspectives from Christian, Hindu, and Muslim Gen Y and Gen Z in Mumbai, India by Clyde Anieldath Missier

“…It draws on data from 64 in-depth interviews with Generation Y and Generation Z individuals with a higher-education background who identified as Christian, Muslim, or Hindu, conducted in Mumbai, India. …”
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Digital Students: Myths and Reality by R. M. Petruneva, V. D. Vasilyeva, J. V. Petruneva

“…This generation is referred to as the “digital generation” (generation Z). The article presents the results of the survey on the “digital behavior” of modern students. …”
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Methodological approach to establishing incentives and readiness for labor migration of the digital generation – youth students by S. N. Apenko, A. V. Lukash

“…Tapscott’s network generation concept and SberCIB Investment Research analytics of Generation Z consumer practices. As a result, a systematic model of digital generation stimuli and readiness for labor migration research in the context of educational strategies and work experience is presented. …”
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GenZ prefers cosmetic brands that are focused on sustainability and environmental issues by Sagar Aman, Jyothi Arul, Ranjith P. V.

“…The study finds that Generation Z (GenZ) prefers beauty brands that focus on sustainability and environmental issues for several key reasons based on the research: GenZ people are well aware of the environmental issues facing our planet and are committed to preserving and protecting the environment. …”
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Social media influencers: effects of followers' behavior and response to influencers by Anugerah Trisatryo, Nurdin Sobari

“…The targeted respondents are Generation Z and millennial individuals in Indonesia who are over 18 years old and follow at least one influencer on Instagram. …”
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From Values to Climate Action: The Impact of Green Self-Efficacy on Pro-Environmental Behaviour in Greater Jakarta’s Higher Education Zillenials (SDG 13 View) by Grace Herlina Maria, Iskandar Karto, Dewi Dewi

“…This study examines the relationship between Generation Z’s environmental values in Greater Jakarta and their pro-environmental behavior, focusing on the mediating role of green self-efficacy. …”
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