Effectiveness of Henan flood communication among opinion leaders on Douyin by Gan Liu, Mohamad Saifudin Mohamad Saleh, Miao Huang

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After visibility: Data as a factor of production in Douyin e-commerce by Shuaishuai Wang

“…Since 2020, Douyin, an app known for its interactive entertainment and vibrant youth cultures, has risen to dominance in the retail sector. …”
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Oscillation Between Resist and to Not? Users’ Folk Theories and Resistance to Algorithmic Curation on Douyin by Hui Lin

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The revival of spiritual practices: factors influencing the “seeking deities and offering prayers” behavior of China’s Generation Z on social media in an atheistic context by Jing Wang, Balamuralithara Balakrishnan, Xiaohui Wan, Qirui Yu, Qiqi Ye

“…Intentions significantly predict users’behavior on social media platforms such as Weibo and Douyin. Moreover, empathetic willingness and social identity fully mediate the effects of subjective norms, perceived behavioral control, and attitudes on intentions. …”
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Fractal Characteristics of Discontinuous Growth of Digital Company: An Entrepreneurial Bricolage Perspective by Xiaoyu Yu, Jiangyong Lu, Xiaomin Liu, Yihan Wang, Yilin Jia

“…We adopted an exploratory single-case study method and chose ByteDance as the case company to analyze its successful shift from Toutiao (a media platform) to Douyin (a short-video sharing platform). Our results show that (1) a necessary condition for the successful discontinuous growth of digital companies is that similarities exist (e.g., in technology or customer base) between the existing core business and the new business and (2) entrepreneurial bricolage is a strategy used by digital companies to ensure the existence of fractal characteristics of similarities. …”
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The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry by Jiawei Yu, Yiting Yang, Hongyan Wang

“…Data were collected through an online survey conducted in June 2024, using random sampling to select 350 consumers who interacted with merchants during live-streaming sessions on Douyin in the fast fashion sector. The results largely supported the proposed framework. …”
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Social media usage and cyberbullying: the moderating role of tie strength by Jinru Ni, Hongyu Fu, Yajing Zhu, Zewen Li, Shuyi Wang, Haoran Su

“…The order of tie strength between users and the four platforms is as follows: WeChat > Bilibili > Weibo > Douyin. (2) Strong-tie social media platforms exhibited higher levels of users’social media engagement compared to those with weak ties. (3) Weak ties significantly moderated the relationship between social media usage and cyberbullying, whereas strong ties did not. …”
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