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  1. 1
    Reklamlarda Demarketing (Pazarlamama) Stratejisi Kullanımının Tüketicinin Reklama Tutumuna Yansıması

    Reklamlarda Demarketing (Pazarlamama) Stratejisi Kullanımının Tüketicinin Reklama Tutumuna Yansıması by Fatma Şişli, Nazlım Uraltaş

    Published 2023-06-01
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  2. 2
    Harmony amidst dissonance: unveiling the power of open communication in resolving demarketing dilemmas

    Harmony amidst dissonance: unveiling the power of open communication in resolving demarketing dilemmas by Fiona Kigen, Marike Venter de Villiers

    Published 2025-12-01
    Subjects: “…Demarketing…”
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