MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION by A. Serzhantov, M. Orlova

Subjects: “…customer experience management…”
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Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach by Payam Mardazad Navi, Kambiz Heidarzadeh Hanzaee, Seyyed Buik Mohammadi, Mohsen Khoon Siavash

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Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study by Payam Mardazad Navi, Kambiz Heidarzadeh Hanzaee, Seyyed Buik Mohammadi, Mohsen Khoon Siavash

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New technologies in the fieldof sensory marketing and customer experience:a systematic literature review by Dawid Gajda

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Reshaping the experience of topical skincare products: A multisensory approach for promoting loyalty and adherence by Brayan Rodríguez, Ana Arboleda, Felipe Reinoso-Carvalho

Subjects: “…Multisensory customer experience…”
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DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN IBADAN, OYO STATE by Abiola Abass Carim, Kayode Muhammed Ibrahim, Solomon Olugbade Adedokun

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Adopting augmented reality into retailing mix strategy: Generation Z’s perspective in Egypt by Marwa Mahmoud Ibrahim, Rasha Ihab Nasr

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Investigating the relationship between customer experience components on commitment and customer engagement behaviors in the retail industry by Alireza Naalchi Kashi

Subjects: “…customer experience…”
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Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach by Mostafa Esmaeili Mahyari, Mohammad Ghaffari, Hamid Reza Irani, Elham Ebrahimi

Subjects: “…customer experience…”
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E-Commerce Shop Helviah Skincare Mobile Application by Marlia Sari, Lusia Septia ER, Muhammad Junaidi

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New challenges for banking, financial services and insurance by Radić Nikola

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Modeling the experience of Iranian telecommunication company customers from commercial sales in line with their sustainability by Mohammad Karvand, Mahdi Mahmodzadeh, Hossein Hakimpour, Monireh Salehnia

Subjects: “…customer experience…”
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Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia by Muhammad Naparin, Mahrus Aryadi, R. R. Yulianti Prihatiningrum, Suyatno Suyatnob

Subjects: “…Memorable Experience, Experience Dimensions, Customer Experience, Sustainable Wetland, Tourist Loyalty…”
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The Effect of Innovative Technology Benefits and E-Commerce Using Motivations on Customer Experience and Customer Information by Zahra Bigdelou, Alireza Rousta, Farzad Asayesh

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Investigating the impact of variety of e-retail delivery service options on customer retention by Soheila Zarinjoy alvar, shahin raz, Ali Tavakolifar

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Customer experience and customer loyalty in retail multichannel banking: A mediation Analysis by Shame Mugova

Subjects: “…Customer Experience, Customer Loyalty, Multichannel, Banking, Customer Satisfaction, Service Quality…”
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How coaching interventions impact learning organization culture, knowledge and customer experience performances: A case study comparing Thai car dealers from one US company by Sitthimet Solthong, Xavier Parisot, Vincent Ribiere

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Providing a model of purchase intention and customer experience on customer behavior in virtual networks by Kazem Tolooee, Hossein budaghi Khajeh Noubar, Hossein Gharehbiglo, Mojtaba Ramazani

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DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE by G. Butkovskaya

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PRINCIPLES OF TRANSITION OF PUBLIC SERVICE TO OMNICHANNEL DIGITAL STRATEGY by E. V. Vasilieva

Subjects: “…customer experience…”
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