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Cultural theory : the key concepts /
Published 2008Subjects: “…Culture Cultural theory 8532…”
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Theoretical Model of Engagement in the Context of Brand Communities
Published 2017-01-01“…The main theoretical foundation of the study is the Social Identity Theory (SIT), also incorporating relevant contributions from the perspective of Consumer Culture Theory (CCT). Therefore, this study contributes to the progress of research on the phenomenon of engagement in brand communities, proposing a theoretical model that relates engagement with its antecedents factors and reflective dimensions.…”
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Portrayal of Yorùbá Socio-cultural Heritage in the Practice of the Kegite Movement in Nigerian Tertiary Institutions
Published 2021-12-01“…The paper relies on the socio-cultural theory for its analysis. Among the findings revealed in the study are that the Kegite Movement promotes aspects of the Yorùbá heritage which involved entrenching associations, teaching and enhancing morals through songs, method of selecting a king and his chiefs, use of language, and use of palmwine for entertainment purpose. …”
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Cosmotechnical Difference in Architecture and Urbanism
Published 2025-02-01“…While cosmotechnics has fomented new scholarship in philosophy, STS and cultural theory, its implications for architecture remain underexplored. …”
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