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    Decoding loyalty in continuous service in shared use: triple serial mediation of brand personality, awareness, quality, and love

    Decoding loyalty in continuous service in shared use: triple serial mediation of brand personality, awareness, quality, and love by Christian Gomes-e-Souza Munaier, Ana Claudia Braun Endo, Eduardo Mesquita, José Afonso Mazzon, Edson Crescitelli

    Published 2025-05-01
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