A study on the effect of green marketing on consumers’ purchasing intention by Mehdy Fallah, Mohammad Reza Ebrahimi

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Impact of Baijiu brand anthropomorphism on consumer purchase intentions by TONG Jun, DAI Mingxiang, WANG Kai

Subjects: “…brand anthropomorphism|psychological distance|consumer purchase intention…”
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Geographical indications and consumer decision making: new insights into the Baijiu market by WANG Kai, WANG Yufang, TONG Jun

Subjects: “…baijiu geographical indications|consumer purchase intention|baijiu market…”
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REVIEWING THE IMPACT OF COUNTRY-OF-ORIGIN ON CONSUMER PURCHASE INTENTION : THE ROLE OF CELEBRITY ENDORSEMENT IN EXISTING LITERATURE by Shanzara Khan, Satesh Sookhai

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Impact of Green Advertising on Consumer Purchase Intentions in the Beverage Industry: The Moderating Role of Product Quality by Arif Ashraf, Naveed Khalid, Ebad-ur-Rehman, Ayesha Saleem, Muhammad Rafay Bakhtiyar

Subjects: “…Consumer purchase intentions…”
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Effect of short video content marketing of Baijiu products on consumers' purchase intentions by TONG Jun, AO Qianyin, WANG Kai

Subjects: “…baijiu product|short video content marketing|perceived value|consumer purchase intention…”
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Health insurance purchase intentions in the past decade: a systematic review and future research directions by Zhangwei Zheng, Hafizuddin-Syah B.A.M, Hafizah Omar Zaki, Qin Lingda Tan

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THE IMPACT OF HOTEL RESPONSES TO ONLINE NEGATIVE REVIEWS ON CONSUMERS' PURCHASE INTENTION by Jeetesh Kumar, Sana Maidullah

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Exploring the Compelling Components with Consumer Organic Food Purchase Intention and Intention Behavior Gap in Covid-19: Evidenced from Pakistan by Zafia Bibi, Ahsan ul Haq Satti

Subjects: “…Consumers purchase intention…”
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Product packaging and consumer purchase intentions: a structural analysis in the afghan perfume market by Ziauddin Rahimi, Md. Abu Hasnat, Md. Sohel Rana, Nur-A-Alam Mishad, Kamrul Islam Talukder, Saleh Md. Arman, Khandakar Kamrul Hasan

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How social media involvement affect consumer purchase intention on online social networking sites: examining the mediating role of self-disclosure by Li Wan, Yuxi Lan, Jie Jian, Kehong Liu

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Insights on purchase intention of mutton shashlik - A survey of Chinese consumers based on fsQCA by Guanhua Cai, Che Shen, Xinnan Wu, Meiqi Ding, Ting Zhao, Yutong Li, Bo Wang, Dengyong Liu

Subjects: “…Consumer purchase intention…”
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When AI meets influencers: Role of AI-powered instagram influencers driving consumers’ purchase intentions: An integration of SMIV & SOR framework by Rohit Dhiman, Narender Singh Bhati

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