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Showing 1 - 3 results of 3 for search '"Brand Affection"', query time: 0.27s Refine Results
  1. 1
    The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth

    The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth by Farida Saleem

    Published 2017-05-01
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  2. 2
    The Influence of E-WoM, Brand Attitude, and Brand Love on Online Consumer Purchase Intentions for Halal Skincare Products

    The Influence of E-WoM, Brand Attitude, and Brand Love on Online Consumer Purchase Intentions for Halal Skincare Products by Putri Silvia Istiqomah, Anton Agus Setyawan

    Published 2025-04-01
    Subjects: “…Brand Affection…”
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  3. 3
    EXPLORING THE INFLUENCE OF ONLINE CONSUMER BRAND BOYCOTTS ON BRAND EQUITY

    EXPLORING THE INFLUENCE OF ONLINE CONSUMER BRAND BOYCOTTS ON BRAND EQUITY by Otilia-Elena PLATON

    Published 2019-05-01
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