Identification of key elements of university brand in brand formation and management existing models by K. A. Arzhanova

Subjects: “…brand…”
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The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya by Satria Ardhana, Rizky Dermawan

Subjects: “…Brand Trust, Brand Commitment, Brand Loyalty…”
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Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review by Lucia Mega Yuliana, Andriani Kusumawati, Agung Nugroho Luthfi Imam Fahrudi

Subjects: “…brand coolness; brand love; brand engagement…”
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Retrospective strategic analysis of LNTU brand management by Natalia Vavdiiuk, Natalia Koretska, Nadia Kovalchuk, Roksolana Gavrylyuk

Subjects: “…brand management; brand strategies; brand evaluation methods…”
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Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels by José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho

Subjects: “…brand…”
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Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty by Tanty Sondari, Nur Zeina Maya Sari, Ayke Nuraliati

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The university brand as a factor in attracting applicants by I. I. Cherkasova, V. V. Cherkasov, A. V. Cherkasov

Subjects: “…brand, educational institution brand, brand personality, russian universities, brand personality model, brand personality assessment…”
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Brand communication of Russian state corporations: conceptual approaches and current state by D. Yu. Faikov, S. D. Faikova

Subjects: “…corporate brand…”
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FACTORS AFFECTING CONSUMER-BASED BRAND EQUITY OF VIETNAMESE PHARMACEUTICAL COMPANIES by Nguyễn Cao Quỳnh Tú, Lưu Tiến Dũng

Subjects: “…brand associations…”
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An exploration of entrepreneur brand orientation and consumer perceptions of SMEs’ brand positioning by Akintayo Adesoji Ogunsanya, William Edward Heuva, Tshepang Bright Molale

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Analyzing Tourism Brand Loyalty and E-Marketing Development in Bali, Indonesia by I Made Bayu Wisnawa, I Nengah Subadra, I Wayan Kartimin, I Nengah Aristana, I Wayan Arsawan, Ni Made Hartini

Subjects: “…brand loyalty…”
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Investigating the relationship between brand experience, brand recall and brand loyalty in experiential marketing (case study: Maral Leather) by Mehdi Ajalli, Mohammad Mahdi Mozaffari, Sahar Johari

Subjects: “…brand experience…”
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The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya by Putri Febriqa Khairun Nisa’, Moechammad Nasir

Subjects: “…Brand Loyalty, Perceived Quality, Private Label Brand, National Brand, Indomaret…”
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CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM by Vũ Minh Tú

Subjects: “…brand equity…”
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Dilemmas with brand management in clusters by Barbara Szymoniuk

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MADONNA’S FOUR-DECADE INFLUENCE: BRAND STRATEGY AND GLOBAL IMPACT OF THE CELEBRATION TOUR RIO DE JANEIRO by Pedro BELTRÁN CUERVO, Cecilia VALLEJOS PARÁS

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Competitiveness of city geo-brand assessment: selecting the research methodology by I. Yu. Aleksandrova

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MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA by Ruziye Cop, Yeliz Baş

Subjects: “…brand…”
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MARKA FARKINDALIĞI VE MARKA İMAJI UNSURLARINA KARŞI TÜKETİCİ ALGILARI ÜZERİNE BİR ARAŞTIRMA by Ruziye COP, Yeliz BAŞ

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Regional brand: the essence and formation model by V. A. Klimenko, E. A. Chudinova, T. I. Bannikova, I. O. Dydykin

Subjects: “…regional brand…”
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