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    Providing a paradigmatic model of return on investment in the training of employees in the petrochemical industry by Mehdi Farahani, Seyyed Ali Akbar Ahmadi, Mohammad Tamimi

    Published 2024-05-01
    “…In the open coding stage, 356 codes were identified, with 6 paradigms, 8 main categories, and 47 indicators; which was calculated based on the researcher's perception and inference from the conducted interviews using the grounded theory method. …”
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    Presenting the local model of increasing the market share in Iran's dairy industry with a qualitative approach by leila taheri fard, farzad asayesh, alireza rousta

    Published 2024-08-01
    “…In the first step, by examining the current situation, the obtained data are classified into 6 main categories. Based on the opinion of professors and experts, 22 categories and 78 indicators from all the indicators obtained from the qualitative analysis of the interview database have been used to present the local model of increasing the market share in Iran's dairy industry.Conclusion Based on the results of the secondary coding of the research, internal marketing indicators, product life cycle management, market attractiveness, marketing mix, competitive strategy and planning and targeting were selected as the categories of causal conditions in compiling the market share increase in Iranian dairy industries. …”
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