Failure of Value Co-creation; Co-destruction of Brand Value in Social Media by Ghazale Taheri, Azim Zarei, Davood Feiz, Mehdi Dehghani soltani

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Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions by Honya Ghasemi, Ramin Bashir Khodaparasti, Hooshmand Bagheri Garbollagh

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Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach by Payam Mardazad Navi, Kambiz Heidarzadeh Hanzaee, Seyyed Buik Mohammadi, Mohsen Khoon Siavash

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Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising by Hossein Norouzi, Bahareh Osanlou, Ali Saleh Gohari

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Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach by Mostafa Esmaeili Mahyari, Mohammad Ghaffari, Hamid Reza Irani, Elham Ebrahimi

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Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study by Meysam Fakharyan, Ali Hosseinzadeh, Hadi Bastam

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A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers by Kobra Najafi, Kambiz Heidarzadeh Hanzaee, Mohsen Khounsiavash

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Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis by Reza Abbasi Mobarakabadi, Amir khanlari, Nader Seyyedamiri

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Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study by Fatemeh Eslahi, Seyed Mohammad Reza Mirahmadi, Mojtaba Aghajani

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Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses by Ghasem Zarei, Younes Nikkhah

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The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry by Meysam Ahmadnia, Taher Roshandel Arbatani, Abbas Nargesian, Seyed Mahdi Sharifi, Khabat Derafshi

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Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern by Manuchehr Ghanbari, Ali Sabzali Yameqani, Yousef Rabbani, Kobra Sabzali Yamaqani

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Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach by Allahyar Ghasemi, Ahmad Rahchamani, Hamidreza Saeednia

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Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future by Zahra Ahmadi Alvar, Davood Feiz, Meysam Modarresi

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Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review by Alireza Valipour, Ali Heidari, Mohammad Ali Shahhosseini, Asadollah Kordnaiej

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A Localized Model for Branding in the Iranian Dairy Industry by Shaghayegh Sabaghi, Alireza Rousta, Farzad Asayesh

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Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bus... by zahra hajizadeh, Ebrahim Rajabpour, Heidar Ahmadi, Majid Esmaeilpour

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Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study by Payam Mardazad Navi, Kambiz Heidarzadeh Hanzaee, Seyyed Buik Mohammadi, Mohsen Khoon Siavash

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Creating a Digital Insurance Model: A Grounded Theory Approach by Mohammad Adabi, Nastaran Haji Heydari, Hamed Vares

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Introducing a Coopetition Model for Domestic Airlines in Iran by Saedeh Ghayourisales, Mohsen Nazari, Mohammadali Shahhoseini

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