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Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System
Published 2024-03-01“…مدیریت بازرگانی…”
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22
Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect
Published 2023-12-01“…مدیریت بازرگانی…”
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23
Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing
Published 2024-06-01“…مدیریت بازرگانی…”
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24
Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis
Published 2023-12-01“…مدیریت بازرگانی…”
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25
The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and...
Published 2024-03-01“…مدیریت بازرگانی…”
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26
The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side
Published 2024-06-01“…مدیریت بازرگانی…”
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27
A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study
Published 2024-06-01“…مدیریت بازرگانی…”
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28
30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach
Published 2024-06-01“…مدیریت بازرگانی…”
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