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Marketing Communications /
by
Egan, John, 1952-
Published 2015
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Contemporary Advertising /
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Bovée, Courtland L.
Published 1989
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Contemporary Advertising /
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Arens, William F.
Published 2006
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Introduction to advertising : understanding and managing the advertising process /
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Mogaji, Emmanuel
Published 2021
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The psychology of advertising /
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Fennis, Bob Michaël, 1968-
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Stroebe, Wolfgang
Published 2021
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Principles of strategic communication /
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Holtzhausen, Derina Rhoda
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Fullerton, Jami A., 1963-
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Lewis, Bobbi Kay, 1970-
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Shipka, Danny, 1967-
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Exploring communication ethics /
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Bobbitt, Randy, 1955-
Published 2020
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Creativity and advertising : affect, events and process /
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McStay, Andrew, 1975-
Published 2013
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Integrated advertising, promotion & marketing communications /
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Clow, Kenneth E.
Published 2022
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