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  1. 1
    Marketing Communications /

    Marketing Communications / by Egan, John, 1952-

    Published 2015
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  2. 2
    Contemporary Advertising /

    Contemporary Advertising / by Bovée, Courtland L.

    Published 1989
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  3. 3
    Contemporary Advertising /

    Contemporary Advertising / by Arens, William F.

    Published 2006
    Publisher description
    Table of contents only
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  4. 4
    Introduction to advertising : understanding and managing the advertising process /

    Introduction to advertising : understanding and managing the advertising process / by Mogaji, Emmanuel

    Published 2021
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  5. 5
    The psychology of advertising /

    The psychology of advertising / by Fennis, Bob Michaël, 1968-, Stroebe, Wolfgang

    Published 2021
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  6. 6
    Principles of strategic communication /

    Principles of strategic communication / by Holtzhausen, Derina Rhoda, Fullerton, Jami A., 1963-, Lewis, Bobbi Kay, 1970-, Shipka, Danny, 1967-

    Published 2021
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  7. 7
    Exploring communication ethics /

    Exploring communication ethics / by Bobbitt, Randy, 1955-

    Published 2020
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  8. 8
    Creativity and advertising : affect, events and process /

    Creativity and advertising : affect, events and process / by McStay, Andrew, 1975-

    Published 2013
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