Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model by .Kikawa, Cliff R, Kiconco, Charity, Moses, Agaba, Ntirampeba, Dimas, Ssematimba, Amos, Kalema, Billy M.

“…A theoretical model that is based on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) theories has been put out as part of a specific conceptual framework. …”
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Management Control System and Financial Performance of Micro Finance Institutions in Central Region Uganda by Arthur, Sunday, Caleb, Tamwesigire, Caroline Masiko, Murezi, George Stanley, Kinyata, Godfrey, Barigye, Keneth, Nuwagira, Moses, Agaba

“…The study supports the stewardship theory in explaining the controls system together with stakeholder as the theories that help in explaining financial performance of MFIs. …”
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