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Other proprietary brand assets and competitive advantage in beer products in Kabale District, South Western Uganda
Published 2022“…Data generated were analyzed using multiple regression analysis and the t-statistic with the aid of the Statistical Package for Social Sciences (SPSS) version 26.0. Results The findings show that there was no significant effect of Other Proprietary Brand Assets on competitive advantage in beer products in Kabale District of Uganda Conclusion & Recommendation Other proprietary brand assets therefore had no significant effect on competitive advantage in beer products marketed in Kabale District of Uganda. …”
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Brand Association and Competitive advantange in alcoholic beer products in Kabale District, Uganda.
Published 2020“…The study used the Statistical Package for Social Sciences (SPSS) as a tool to process and analyse data. …”
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Brand Loyalty and Competitive advantage a case of beer products in Kabale District, Uganda.
Published 2020“…The study used the Statistical Package for Social Sciences (SPSS) as a tool to process and analyse data. …”
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Perceived Quality and Competitive Advantage in Beer Products In Kabale District, South Western Uganda
Published 2020“…The study used the Statistical Package for Social Sciences (SPSS) as a tool to process and analyse data. …”
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Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda
Published 2020“…The study used the Statistical Package for Social Sciences (SPSS) as a tool to process and analyse data. …”
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Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda
Published 2022“…The study used the Statistical Package for Social Sciences (SPSS) as a tool to process and analyse data. …”
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