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Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model
Published 2023“…Empirical model validation has been performed using 152 business units (observation units) corresponding to the number of respondents (units of analysis), and the ensuing analyses have been done using structural equation modelling (SEM). …”
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Management Control System and Financial Performance of Micro Finance Institutions in Central Region Uganda
Published 2019“…The study confirmed efficient control system factor structure of observed variables and the latent variables. As a result, the study provided models for efficient Management control systems. …”
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