Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda by Moses, Agaba, Eliab Mpora, Byamukama, Eton, Marus

“…The study further recommends that beer producers should enhance their efforts to build brand awareness in order to achieve competitive advantage.The findings of this research provide knowledge on building and sustaining firm’s competitive advantange by deploying brand awareness as an intagible critical resource from customer point of view with specific implications for developing cost cutting marketing strategies to maintain firm’ competitive position in Kabale district, South Western Uganda.…”
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Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda by Moses, Agaba, Eliab Mpora, Byamukama, Eton, Marus

“…The study further recommends that beer producers should enhance their efforts to build brand awareness in order to achieve competitive advantage.The findings of this research provide knowledge on building and sustaining firm’s competitive advantange by deploying brand awareness as an intagible critical resource from customer point of view with specific implications for developing cost cutting marketing strategies to maintain firm’ competitive position in Kabale district, South Western Uganda…”
Get full text