Creative Marketing and Financial Performance of Small Medium Businesses in Uganda: A Case of Butogota Town Council Kanungu District. by Ainembabazi, Adellah

“…The results showed that timing and credit terms positively and significantly influence financial literacy. Emphasizing financial literacy through budgeting and debt management increases the capacity to start small businesses, leading to greater independence, increased purchasing power, effective debt management, improved financial decision-making, higher living standards, and access to health and other services, as well as the ability to assume leadership roles. …”
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