Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model by .Kikawa, Cliff R, Kiconco, Charity, Moses, Agaba, Ntirampeba, Dimas, Ssematimba, Amos, Kalema, Billy M.

“…Empirical model validation has been performed using 152 business units (observation units) corresponding to the number of respondents (units of analysis), and the ensuing analyses have been done using structural equation modelling (SEM). …”
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