Social-Cultural Factors And Coffee Consumption In Rukungiri District,Uganda.
This study adopted a cross-sectional survey research design and involved quantitative and qualitative methods which enabled the study to evaluate the relationship between the study variables in a snapshot. A sample of 123 respondents was selected using simple random and purposive sampling techni...
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| Format: | Article |
| Language: | English |
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Quest Journals, Journal of Research in Business and Management
2023
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| Online Access: | http://hdl.handle.net/20.500.12493/955 |
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| author | Turyasingura, John Bosco Moses, Agaba |
| author_facet | Turyasingura, John Bosco Moses, Agaba |
| author_sort | Turyasingura, John Bosco |
| collection | KAB-DR |
| description | This study adopted a cross-sectional survey research design and involved quantitative and qualitative methods
which enabled the study to evaluate the relationship between the study variables in a snapshot. A sample of 123
respondents was selected using simple random and purposive sampling techniques. The quantitative data were
analyzed using SPSS Version 23.0 and the thematic analysis method was used to analyze the qualitative data.
Quantitative results in form of descriptive statistics, correlations and regressions were presented in tables based
on the study objectives. The study found that social-cultural factors were positively and significantly related to
coffee consumption (r =. 764, P≤.01). The social-cultural factors status in terms of Social class of
people/reference groups, Occupation and Life Style and as such, coffee consumption is influenced by these
factors. The study further concluded that embedded beliefs, that the people of Rukungiri District should go back
to their tradition of coffee consumption since it was their own from the beginning |
| format | Article |
| id | oai:idr.kab.ac.ug:20.500.12493-955 |
| institution | KAB-DR |
| language | English |
| publishDate | 2023 |
| publisher | Quest Journals, Journal of Research in Business and Management |
| record_format | dspace |
| spelling | oai:idr.kab.ac.ug:20.500.12493-9552024-01-17T04:50:18Z Social-Cultural Factors And Coffee Consumption In Rukungiri District,Uganda. Turyasingura, John Bosco Moses, Agaba social-economic factors, coffee consumption Rukungiri District This study adopted a cross-sectional survey research design and involved quantitative and qualitative methods which enabled the study to evaluate the relationship between the study variables in a snapshot. A sample of 123 respondents was selected using simple random and purposive sampling techniques. The quantitative data were analyzed using SPSS Version 23.0 and the thematic analysis method was used to analyze the qualitative data. Quantitative results in form of descriptive statistics, correlations and regressions were presented in tables based on the study objectives. The study found that social-cultural factors were positively and significantly related to coffee consumption (r =. 764, P≤.01). The social-cultural factors status in terms of Social class of people/reference groups, Occupation and Life Style and as such, coffee consumption is influenced by these factors. The study further concluded that embedded beliefs, that the people of Rukungiri District should go back to their tradition of coffee consumption since it was their own from the beginning Kabale University 2023-02-06T06:54:41Z 2023-02-06T06:54:41Z 2022-10-31 Article 2347-3002 http://hdl.handle.net/20.500.12493/955 en application/pdf Quest Journals, Journal of Research in Business and Management |
| spellingShingle | social-economic factors, coffee consumption Rukungiri District Turyasingura, John Bosco Moses, Agaba Social-Cultural Factors And Coffee Consumption In Rukungiri District,Uganda. |
| title | Social-Cultural Factors And Coffee Consumption In Rukungiri District,Uganda. |
| title_full | Social-Cultural Factors And Coffee Consumption In Rukungiri District,Uganda. |
| title_fullStr | Social-Cultural Factors And Coffee Consumption In Rukungiri District,Uganda. |
| title_full_unstemmed | Social-Cultural Factors And Coffee Consumption In Rukungiri District,Uganda. |
| title_short | Social-Cultural Factors And Coffee Consumption In Rukungiri District,Uganda. |
| title_sort | social cultural factors and coffee consumption in rukungiri district uganda |
| topic | social-economic factors, coffee consumption Rukungiri District |
| url | http://hdl.handle.net/20.500.12493/955 |
| work_keys_str_mv | AT turyasingurajohnbosco socialculturalfactorsandcoffeeconsumptioninrukungiridistrictuganda AT mosesagaba socialculturalfactorsandcoffeeconsumptioninrukungiridistrictuganda |