Brand equity and competitive advantage in alcoholic beverage products
In the face of growing competition in modern business environment as a result of globalisation and development in information and communication technology, firms are required to gain and sustain competitive advantage. This study therefore investigated the effect of brand awareness, brand assoc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en_US |
| Published: |
Inderscience Enterprises Ltd
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/713 |
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