Product Innovation, Price Level And Competitive Advantage: A Perception Assessment Of Beer Products

This study evaluates the effect of product innovation and prices on competitive advantage of beer products in Kabale Uganda, by analyzing responses obtained through questionnaires using multiple regression analysis. From analysis of respondents, the percentage of targeted respondents that actu...

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Bibliographic Details
Main Authors: Emenike O., Kalu, Olutayo, Osunsan, Moses, Agaba
Format: Article
Language:en_US
Published: Universitas Merdeka Melang 2022
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Online Access:http://hdl.handle.net/20.500.12493/708
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