Digital Marketing Contribution On Performance Of Commercial Banks In Rwanda: A Case Study Of Bank Of Kigali

The study assesses the digital market contribution on performance of commercial banks in Rwanda.This study employed a descriptive cross-sectional survey design where it was used to gather information on a population of 10 customers and 23 employees at a single point in time. The sample size was i...

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Bibliographic Details
Main Authors: Eliab Mpora, Byamukama, Justin, Ngenzi Gatovu, Boaz, Kagabika
Format: Article
Published: International Journal of Research 2022
Subjects:
Online Access:http://hdl.handle.net/20.500.12493/601
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