Perceived Quality and Competitive Advantage in Beer Products In Kabale District, South Western Uganda
Perceived quality is customer perception to the overall quality or superiority of a product or service with the intent to expect respect. Perceived Quality ensures the organisation defines and delivers the requisite levels of satisfaction desired by their various target customer segments. Competitiv...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en_US |
| Published: |
International Journal of Multidisciplinary and Current Educational Research
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/445 |
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