Perceived Quality and Competitive Advantage in Beer Products In Kabale District, South Western Uganda

Perceived quality is customer perception to the overall quality or superiority of a product or service with the intent to expect respect. Perceived Quality ensures the organisation defines and delivers the requisite levels of satisfaction desired by their various target customer segments. Competitiv...

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Bibliographic Details
Main Authors: Moses, Agaba, Alex, Kanyesiime
Format: Article
Language:en_US
Published: International Journal of Multidisciplinary and Current Educational Research 2020
Subjects:
Online Access:http://hdl.handle.net/20.500.12493/445
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