Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda
In the current business environment firms are required to be more competitive and hostile. Brand Awareness is regarded as a very important concept in business because business organizations can use it to gain competitive advantage. Competitive advantage has been approached by looking at the external...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en_US |
| Published: |
International Journal of Multidisciplinary and Current Educational Research
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/442 |
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