Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda

In the current business environment firms are required to be more competitive and hostile. Brand Awareness is regarded as a very important concept in business because business organizations can use it to gain competitive advantage. Competitive advantage has been approached by looking at the external...

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Bibliographic Details
Main Authors: Moses, Agaba, Eliab Mpora, Byamukama, Eton, Marus
Format: Article
Language:en_US
Published: International Journal of Multidisciplinary and Current Educational Research 2020
Subjects:
Online Access:http://hdl.handle.net/20.500.12493/442
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