Brand Association and Competitive advantange in alcoholic beer products in Kabale District, Uganda.
Brand Awareness is regarded as a very important concept in business because business organizations can use it to gain competitive advantage. Competitive advantage has been approached by looking at the external environment of the firm that is how the economic power of firms can be used to create co...
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| Format: | Article |
| Language: | en_US |
| Published: |
International Journal of Recent Academic Research
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/441 |
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