Electronic Marketing and Service Quality of on-Line Merchandisers: A Case Study of Jumia Uganda.
The study examined electronic marketing and service quality of online merchandisers, a case study of Jumia Uganda. The specific objective was to find out the relationship between cart abandonment rate and service quality in Jumia Uganda. The research employed a cross-sectional survey design to inves...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kabale University
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/2502 |
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