Effects of Branding on Customer Loyalty in Hotels: A Case Study of Jevine Hotel Kabusu.
The study was about investigating the effects of branding on customer loyalty in hotels. A case study of Jevine Hotel Kabusu. The study was guided by three objectives which were: to find out the factors that contribute to hotel brand loyalty at Jevine Hotel Kabusu, to find out the relationship betwe...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kabale University.
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/2166 |
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